Back in early 2023, I was tasked with illustrating some personalities within GXS. GXS is a digital bank with a mission to make banking better, by building a financially inclusive society through simple and connected solutions. GXS operates with a mission of providing better banking for all, by being inclusive, collaborative and social.
Inclusive (=): To see, serve and celebrate you regardless of your background.
Collaborative (X): Invested in your long term success and helping you win.
Social (O): Knows when to get out of the way of your unique relationships and also when to celebrate them.
Collaborative (X): Invested in your long term success and helping you win.
Social (O): Knows when to get out of the way of your unique relationships and also when to celebrate them.
In this GXS Brand Stories, they wanted to bring to life what it means to be inclusive (=), social (X), and collaborative (O). This series aims to express the interpretations of GXS brand values, from the point of view of various personalities within GXS. A questionnaire was sent to a selected group of personalities, and I had to interpret their responses and illustrate how they perceive the brand values and incorporate their three main icons: =, X, and O.
The illustrations were posted onto GXS's socials, but only one illustration (Pin Xiu) was chosen to be posted in the end.
Illustrations
Pin Xiu - Data science + Analytics
Jessica Goh - Head of Investments
Sketches
